Greetings floral friends!
Let’s master the art, the heart, and the business of floral design...together.
For the first time ever, pull up a virtual chair in my personal studio to learn from me and some of my key mentors!
Running a fulfilling floral design business
doesn't come with a roadmap.
It can feel complex...and difficult...and lonely.
It can feel like there’s always a million things standing in your way!
Maybe it’s the design side…
“I see things I want to make, but they don’t always turn out the way I envisioned”
“I want to learn the technical skills so I can make the art I know I’m truly capable of”
“I want to get faster, better, and more efficient…”
Maybe it’s the marketing side…
“I need to get out there more”
“I wish I had more exposure and connections and followers”
“My website and social could be so much better but I don’t know where to start…”
Maybe it’s the business side…
“Pricing my work is so confusing - I end up losing money because it’s too low (or losing projects because it’s too high!)”
“I didn’t go to school for this! How do I turn this into a real business??”
"I just wish I had a roadmap for building my floral business."
Maybe it’s the mindset side…
“I know my mental roadblocks are holding me back”
“I don’t feel confident in my abilities”
“I wish I could get paid to make what I want to make!”
Trust me, you’re not alone
And I’m here to say...it doesn’t have to be this way.
~Time Out~
Let’s take a minute to
re-imagine your floral design business.
Imagine if ...
✔ Every day you feel CONFIDENT enough in yourself and your creative voice to share it (so you do!)
✔ Because of this, you have a growing list of followers and “internet friends” who love your work -- it may not be millions, but thankfully...it doesn’t have to be
✔ You get paid to make what YOU really love -- instead of working in reaction to what “the market” wants
✔ You have your ideal clients reaching out to you (who adore your unique style and trust your vision)
✔ You can stop saying “Yes” to clients that you know aren’t a good fit just because you need the money
✔ You can stop chasing “high-profile” (aka: stressful) events just because you “need the exposure.”
✔ You know exactly how to price your work so you make healthy profits that can support you financially. {sighs...maybe a little bit too dramatically?}
✔ People are finding your website online because you now actually understand the mythical beast that is “SEO” (well, maybe not ALL of it...but the most helpful, accessible, and immediately-actionable parts? Definitely.)
✔ You find that more clients are scheduling time with you because you’ve streamlined the process and made it so simple to get in touch with you
✔ Automatically filter out bad prospects who were never going to buy from you anyway
And not only that, but imagine if ...
You had the tools you need to:
✔ Have confidence executing the artful work you really want to make
✔ Work smarter and sustainably, not harder and wastefully
✔ Start working ON your business, not just IN your business
✔ Find your creative voice...and your unique style of floral art
✔ Achieve a healthy, self-supportive mindset and feel freed to truly express yourself
✔ Align your business with your core values
Flowers are wonderful. It’s about time the process of floristry felt that way too.
Hi, I’m Susan McLeary,
aka “Passionflower Sue”.
➜ My floral designs have been featured in over 50 publications including Martha Stewart Weddings, Fusion Flowers, and Cosmopolitan.
➜ My @PassionflowerSue Instagram account has over 120,000 followers and has become a valuable business asset.
➜ My book “The Art of Wearable Flowers” has sold thousands of copies, and is now in its second printing. My second book will be released in Spring of 2023!
➜ I’ve been invited to speak at The Philadelphia Flower Show, The Slow Flower Summit, and for The American Institute of Flower Designers.
I’m a floral designer, author, and educator...but I am NOT a business coach!
When I was new to the floral industry, I felt intimidated, overwhelmed, and had no idea where to start. All I knew was I was passionate about flowers, but felt creatively stifled and unsure of how to move forward with purpose.
When my students ask me how I have built my platform, skills and business to where it is today, I do not reference my MBA (because I don’t have one!) or my flawless self-confidence (because I truly felt insecure most of the time!)
How did I move forward?
A lot of time testing, studying, and working with some wonderful mentors.
Today, I want to introduce you to some of those wonderful mentors, and let them teach you what they have taught me. Together, we will help you create the art you’re truly capable of, build a fulfilling business you love, and join hands as we move the floral industry forward!
Sue's been featured in:
Holly Heider Chapple
The Chapel Designers
"Susan's work is innovative, fresh and inspiring. Those that have an opportunity to learn from her will not be disappointed."
Introducing The Floral Mentor
A transformative floral learning opportunity.
Transform the 3 Key Areas of Your Floral Business in the Next 30 Days:
- The Heart - Cultivate your unique creative voice, overcome limiting beliefs, and cultivate a more purpose-driven floral business.
- The Art - Unlock the magic of the principles of design to create more advanced, artful and balanced work every time.
- The Business - Learn practical business, branding, and marketing skills to grow a more profitable and life-giving floral business.
Browse the Lesson Plan
Let’s dig into what you’re really going to learn...
Module 1: PREPARING YOUR MINDSET
Mindset is the armature of personal, creative, and business growth. It is the internal structure you need to create amazing things!
- Understand the vital (but overlooked) role mindset plays in your creative success.
- Learn the tools to reframe your mindset so it will set you free instead of holding you back!
- Learn to identify and shed the limiting beliefs that may be damaging your business success
- Foster a healthy mindset to propel you toward your goals
- Stop operating from a place of fear and scarcity
- Develop your core beliefs and values to help you filter every opportunity and choose only the ones that will truly nurture you and support a better world
- Get a process to approach your business and promotion from a positive, high-energy, emotionally-aligned state.
Module 2: DESIGN THEORY FOR FLORISTS
Design theory is the recipe for creating impactful floral art every time. It directs your creative energy so you can flourish in the face of ANY design challenge.
- Grasp the deeper reasons behind why certain designs impress and others fall flat
- Learn to apply the same visual concepts used by Davinci, Michelangelo, and others to inform stem placement, color allocation, and proportion.
- Employ the “Golden Ratio” to create balanced, intriguing pieces (and easily fix designs that just aren’t working)
- Discover the power of the Golden Triangle, Rule of Thirds and “3-5-8” to create naturally pleasing compositions
- Explore the Elements of Design and learn to wield them like a pro
- Learn the categories judges use to critique floral art, so you can make award-winning arrangements any time
- See real-life examples of these methods in action
- Push your design skills forward!
Module 3: BUSINESS, PRICING AND MARKETING
Business and branding don’t have to be scary. A few fundamental skills can make your business more profitable!
- Learn the principles that built my Instagram to over 120,000 followers (and how you can grow your impact, too!)
- Use Instagram to communicate your brand and manifest the work you desire to make - even if you have a tiny following!
- Learn practical tips for how to “make friends” with Instagram
- Get found on Google by setting up your Google My Business listing the right way
- Website and branding tips to craft an awesome online presence
- How to streamline your booking and proposal process to get even more business
- How to price your work profitably so you’re getting paid what you deserve
Module 4: YOUR STUDIO
Your studio is the engine of your business. Get the tools to run it efficiently and purposefully!
- Watch my process for receiving and preparing flowers for longevity and beauty
- Access my FAVORITE foliage and materials for creating large-scale designs that will hold up well without a water source
- How to create a “Hydration Chamber” to keep plants fresher for longer, while reducing stress before and during an event!
- How to be efficient AND artful in your designs
- The go-to tools I use every day in the studio to make your work faster and more enjoyable -- including favorite vases, supplies, hard goods and other floral resources!
- Foam-free, environmentally conscious vessels and hydration methods
- Explore simple tricks for reliable bases and hydration sources you may never have thought of before
- Learn the 9 Floral Layers and how to easily make anything one simple layer at a time -- from tiny tattoos to large-scale installations!
*Bonus Module: Armatures*
- Simple tips and tricks for creating sturdy structures to form the base of your beautiful designs
- Fantastic for bouquets, wall hangings, vases, floor designs, installations and more!
What Do You Get?
18
Video Classes
18
Worksheets, Resources, Checklists, etc
for further reflection and application
7
Amazing Instructors
Meet Your Instructors!
Susan McLeary
Design Theory, Instagram, Technical Training, & more.
Hitomi Gilliam
The Elements & Principles of Design: Implementing Art Theory Concepts to Create & Critique Your Work
Julie Tobi
The 5 Story Types that Hold People Back
Sara Dunn
SEO for Florists
Alison Ellis
Website & Branding Tips for Florists, Streamline Bookings, Pricing Basics
Crystal Whiteaker
Rooting Your Brand in Core Values
Jordan A. Maney
Anti-Racism is Your Business
Bonus!
Even More Resources to Help You
Make Even Faster Progress toward Your Goals with these Extras
- 4 Live, Instructor Office Hour Calls
- Ask questions, get support and encouragement as you dig in!
- 1 Month of Membership in the “Virtual Studio” ($69 value!)
- Access over 60 additional tutorials and trainings
- 1 Month Access to Virtual Studio Facebook Group
- Get feedback and ask questions
- Connect with an amazing and supportive community of florists!
Wait, I have one more bonus for you. And this one’s big :)
Enroll today and get my bestselling Essentials Toolkit for 50% Off (One-Time Offer)
By the time you complete all the programs in this course, you will have the roadmap you need to greater confidence, greater skill and greater profit in your business!
__
It’s time to push work, your mindset, and your business forward!
You’re in good hands.
Hear what others have to say.
The Flower Forward Guarantee
30-Days to Love it or Your Money Back.
Enroll the Floral Mentor. Go through the modules. Do the homework to invest in yourself. If within 30 days of purchase you don't find it helpful for moving you forward, I will happily refund your investment. No questions asked. There is literally no risk -- and only opportunity -- in this decision. So let’s grow together!
Are the tutorials in the Virtual Studio the same as the tutorials in the Essential Toolkit?
What if I already have a Virtual Studio membership?
Will I be automatically charged for the Virtual Studio after the 30-day free trial?
If I cancel my subscription, do I get to keep any of the classes within the Virtual Studio?
Will I have access to all the digital classes right away or only some of them?
Am I obligated to sign up for a minimum number of months, (i.e., a minimum of 3 months, 6 months, et cetera)?
What if I need to cancel my subscription? Can I do that at any time?
I need to change/update my credit/debit card information. Where can I do that?
How do I renew my subscription?
Will I get a notification/reminder before my subscription renews?
Can I download the videos within the Virtual Studio?
Can I download the PDF recipes (and continue to keep them even if I cancel my subscription)?
Can I stay in the private Facebook group for the Passionflower Sue’s Virtual Studio even if I cancel my subscription?
Grow a fulfilling floral business that helps you flourish!
Why The Floral Mentor?
Why #1: We must push floral artistry forward
- Floristry is an art, despite what many people think. It deserves respect as a true art form. And you deserve respect as a floral artist. When we embrace and refine our individual artistic vision, we move the entire industry forward.
Why #2: Business doesn’t have to be so hard.
- Unfortunately, they don’t offer a college degree for “Local Floral Design Business Administration.” So we end up having to learn important lessons the hard (ahem...painful) way. But what if you could avoid some of the most common pitfalls?
Why #3: You can grow a business that supports you by making art that inspires you!
- Too many florists get stuck making uninspiring designs for stressful clients that can barely afford to pay them anyway. When you truly tap into your creative voice and pair it with smart, simple marketing methods...you get to create the art and business you truly love.
