Are you feeling creatively stuck or stifled?
Are you looking for a source of inspiration AND relevant, current design instruction?
I created the Virtual Studio to help!
Join our community of florists who are pushing floristry forward by gaining artistic clarity, perfecting their skills, and creating more sustainably through the education provided in the Virtual Studio.
GET STARTED WITH THE VIRTUAL STUDIO
Passionflower Sue's
V I R T U A L S T U D I O
If you are a floral designer who would like to be more artful, sustainable, and adventurous in your work… if the monotony has set in and you are exhausted from the status quo… if you are ready to burst out of the traditional setting that has you feeling stuck— lacking growth and inspiration...The Virtual Studio was created for you! We’re glad you’re here! Come join us inside!
Once inside the Virtual Studio, you will experience:
145+ videos already in the vault
A new video lesson each month
An online community of hundreds of other florists
A new Special Session each month
Access to our private Facebook community
No matter if you are a newbie or a pro,
the Virtual Studio meets you right where you are.
1. Are you a new florist just getting your bearings?
The Virtual Studio will provide you with the foundational information every floral designer needs, as well as aesthetically relevant, design-specific techniques that will allow you to start producing current, artful work right away! Explore the many lessons on foundational bouquet, wiring, and armature techniques - sustainable solutions for every design request, as well as videos on business and design foundations including: "Principles and Process" (a three-part Special Sessions series) designed to explain the theory and design principles inherent in our work and how to use them to maximize your impact, as well as a two-part series on "Making Friends with Instagram" and a two-part series on "Fostering Creativity," along with several other videos.
2. Do you feel like you are just going through the motions and every design is the same?
With the Virtual Studio, the inspiration and creativity are endless! With 14+ innovative bouquet lessons, 8+ table scape lessons, 27+ on fashion-forward wearables, 20+ on centerpiece design, 17+ on large installations (climbing, hanging, and free-standing), and many other designs, you will have hundreds of new ideas and creative prompts to explore to discover your unique, creative voice and expand your artistry.
3. Are you more experienced in the industry and ready to change things up a bit?
The Virtual Studio will help you modernize conventional designs and also introduce you to innovative, advanced techniques - all approachable and relevant to modern floristry. Instruction is offered with sustainability, seasonality, and artfulness in mind. The classes are meant to support your progress and allow you to create incredible work that stands out. This is how we all participate in elevating the art of floristry! With new videos released each month, you will be exposed to a continual flow of inspiration.
4. Are you wondering what is unique about the information in the Virtual Studio?
I am a lifetime learner and student myself, and I am committed to providing relevant, solution-based information that bolsters students and promotes excellence. I operate with a code of ethics that guides all that I do.
I believe that a design, a method, a process, an action should be:
- Sustainable (Gentle methods, reusable mechanics, and compostable solutions whenever possible.)
- Actionable (Ideas that are realistic, feasible, and relevant to our work.)
- Realistic (Ideas are sensitive to the pressures of the industry.)
- Relevant (Designs and ideas that appeal to the modern artist and consumer.)
- Replicable (Steps are broken down clearly and even advanced ideas are approachable.)
- Beneficial (to the artist and to the larger world.)
- Solution-based (Pain points of floristry are addressed and solved.)
- Educational (Processes are illuminated; design theory and art principles are at the core of each lesson.)
- Welcoming (I am always available to you for support and to answer questions in real time.)
- Community-focused (Ideas are offered to support each artist and welcome them into the work of elevating floristry.)
- Motivated by growth (Information is offered to promote continuous progress and forward movement.)
- Catch and release based (Ideas are offerings for the students to take, expand upon, and make their own.)
5. Do you need community and support from designers who understand you and your business?
Virtual Studio is PACKED with support from others who know what it’s like to work in the floral industry. Join our private Facebook group with direct access to me and other community members.
What the Virtual Studio students are saying:
“It's an amazing course that pumps out information so frequently that I can't catch up on all the material. Everything Sue does is forward-thinking, is sustainable-based, artful, and has something for every skill set and level of experience. It has something for everyone in this industry (and could easily help others in other fields). It is filmed and presented beautifully and Sue is super approachable and accessible and down to earth ❤️🙌”
BECOME A MEMBER TODAY!
Hi. I'm Sue.
With over 20 years in floral design, I can say with confidence, no matter where you are in your business, I’ve been there too! Having taught over 20,000 students, I am passionate about helping florists build their confidence and find their creative voice.
I created the Virtual Studio to be an innovative education experience, unlike anything else in the industry, designed to do just that…and MORE! You won’t find this amount of information in one place anywhere else! I am looking forward to seeing you inside the Studio!
THE VIRTUAL STUDIO
The Virtual Studio is an all-encompassing educational membership program guaranteed to elevate your floral design skills. Join me every month (and throughout the month as you binge the 145+ videos already in the vault!) for a behind-the-scenes look at new design tutorials, complete with a floral recipe for the designs and a full list of helpful resources.
Floristry is hard work with long hours, and it’s SO easy to get stuck in the process. But with the Virtual Studio, that no longer has to be your reality.
Take a look at just a few of the classes that await you:
By enrolling in the Virtual Studio, you'll be able to:
Through the step-by-step training offered in the Virtual Studio, you will be able to create designs just like some of my students!
Ribbon & Twine Floral
Fatima of Studio Terrain
Little Farmhouse Flowers
Don’t just take my word for it.
Let’s hear what actual members are saying about the Virtual Studio.
Erica G.
"The Virtual Studio is a permanent part of my business. I can not tell you how many times I was faced with difficulty figuring out how to make an arrangement or where to start, and watching Virtual Studio made everything clear and easy."
Sara W.
"I absolutely love the Virtual Studio. It has given me the confidence to design more artistic designs in a more sustainable way, which is very important to me."
photo credit: Joan Fisher
Amanda F.
"Having just watched Sue's two part series on 'Fostering Creativity' I thought it was time to get back to the studio and create something (it's been a while). I created a headpiece using white scabious, green scabious' bud heads and white Agapanthus flowers. Thanks for inspiring me to get creative again, Sue!"
Allison T.
"I have considered Sue my virtual mentor since I first saw her teach. It was like lighting struck me and a whole new world opened. As they say, when the student is ready…
I purchased a few of Sue’s classes and loved learning from her. When the Virtual Studio opened back up I jumped in. I am freaking thrilled to be here, and have already learned an incredible amount. I’m also grateful for the connection with other creatives (that I didn’t realize I needed)."
Hannah E.
"The virtual studio has been quintessential to our business growth and maintaining the design interests of our team. We are always fascinated by the drive, detail, sustainability and innovation.
Thank you!!"
Ready to become a member of the Virtual Studio?
Choose your membership option below to gain INSTANT access!
OPEN ENROLLMENT ENDS SOON!
Join before August 22nd at midnight.
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Still not sure if this is for you?
Take a peek inside the Studio!
It’s my goal to make the Virtual Studio a constant source of answers and inspiration. Along with endless inspiration for new design ideas, by enrolling in the Virtual Studio, you’ll also be able to:
- Build or refresh your foundational floral design skills
- Learn advanced and artful techniques
- Learn how to incorporate sustainable practices without compromise
- Design more efficiently (which means more money in your pocket!)
- Learn the art theory that allows you to consistently get the looks you want
- Get real-time answers to your questions
- Take my creative design findings and make them your own
Debra Prinzing
Founder and Creative Director of Slow
I find Susan's standards at the highest in the industry and her lessons are invaluable for anyone pursuing an artistic profession, floral or otherwise.
Amy McGee
Botanical Brouhaha
I'm elated for designers worldwide
to have access to the methods
behind her artistry in this new
video series. She will certainly inspire you to think out-of-the-box, teach you the importance of sound
mechanics and likely transform
the designs you offer your
clients.
Holly Heider Chapple
The Chapel Designers
Susan's work is innovative, fresh and inspiring. Those that have an opportunity to learn from her will not be disappointed.
What are you waiting for?
Get started today taking your business to the next level!
You will gain the clarity and confidence you need to create amazing floral masterpieces.
Have questions?
Check out the FAQs below!
